How Herut changed from a small , radical, nationalistic and tough party into one  that sweeps away a big crowd? How can an "eternal" oppositional party succeed to expand and become a central axis in the leading party? The answer to these questions doesn't lie only in the historical changes outside the Herut party, in the national rhetoric that identifies itself or the expansion of the parties' participations, but also in the democratic change, which occurred in the party's center in the 70'ies, in the main design of the peripheral activists' mobility and the democratic integration in the party.

The authors of the book emphasize the contribution of the democratic strategy to get the Herut party ready as the leading party. According to this strategy a new kind of activists participated at the small center's axis – the youth and people with Mizrahi background from the periphery. The political opportunity that opened up for them was a breakthrough for the social mobility and the new political partaking, only this time not committee based with the veterans of the State of Israel but competition based in the party's center. Over the years, in the 70'ies, the leadership developed a mechanism of national anti-charismatic Herut politics that was accompanied by a recognition that only the diversity of the discourse and the human assembly of the party together with a democratic process of  choice will get the Herut party to power. This strategy didn't only open the way to power but was also an important chapter in the integration of the Mizrahim into Israeli politics and the turning of the Likud into the dominant party.

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